Tuesday, August 16, 2011

Music Device Review: SRS iWOW 3D

Have you ever considered updating your car audio system? If you are a windows down and radio up type of music lover, you may have considered the option of improving your car audio sound. This could possibly include a new audio deck with internal or external amplification as well as upgrading your factory-installed speakers. On several occasions, I have priced out these types of car audio upgrades, but I have never pulled the trigger for obvious reasons. Car audio tech is EXPENSIVE.

My Jeep Grand Cherokee and I have been together for two years now and I have done nothing to improve the audio experience in the car. I've been very proud of myself for not dishing out thousands on car audio tech, but I have still been looking for new solutions to get a better sound. Today I can tell you that I found a new product that has drastically improved my car audio quality at a price equivalent to 10 gallons of gas ($35-$40). If that price point just caught your attention, I will warn you now that this device is only for iPods, iPhones, or iPads. If you're an iLover like me, you're in luck, so read on!

The device is called the SRS iWOW 3D. It's a hardware dongle that fits in between an auxiliary line and your dock connector on your Apple device of choice. The product is made by SRS Labs, which is a leading licensor for audio solutions and software. You will find SRS technology in many of today's HDTVs, cell phones, and car audio units. All you have to do is plug the dongle into your Apple device and your car radio, and the sound improvement might just literally blow you away.

So how does this whiz bang gadget fill up an entire car cabin full of audio? The iWow 3D is designed to restore the digital audio files on your mobile devices to full audio quality playback. Digital audio itself comes in many forms of compression (mainly .mp3 files) so that your songs take up less space and you can store more music on your device. During the compression process, audio data is removed from each track and the quality of your song is reduced. The SRS iWOW 3D detects and restores the missing audio cues to its full featured sound. The added bonus of this product is that there is also a custom application that can be downloaded from the Apple app store that can be used to improve the bass and treble performance in your vehicle.

So in conclusion, the SRS iWOW 3D will restore your digital files to CD quality, as well as improve any song's audio response by giving the treble and bass some extra kick. When I'm driving around town in the Jeep, it sounds like I am travelling in an IMAX movie theater! The audio has more detail and it really makes those stock audio components blast in your car. I have even had some friends ask where I have hidden the sub woofer in my car. That is when I point to the iWOW 3D.

The iWOW dongle is not only made for the car either. It can be used to improve the sound in your headphones, home stereo, or any other sound component that uses an auxiliary-in line. The iWOW app even has an option to customize the audio response for the sound environment you select (headphones, speakers, or car). If you are looking for a literal BANG for your buck, the SRS iWOW 3D is a very nice option.

Here is the SRS iWOW 3D product page.

Article first published as Music Device Review: SRS iWOW 3D on Blogcritics.


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